Portfolio Project
Hazel & Fawn
Hazel & Fawn is a Nordic-inspired baby boutique focused on thoughtfully designed products for modern families. Over several years, I served as the company's primary creative, shaping nearly every aspect of the brand's digital presence including the website, marketing campaigns, product photography, email design, and customer experience.
My role
I led the creative direction across the business by redesigning and maintaining the Shopify website, editing product photography, creating digital advertising campaigns, designing email marketing, and developing seasonal graphics. I also built a custom baby registry experience and produced print materials, in-store signage, and other branded assets as the company continued to grow.
Project focus
As the brand evolved, the goal was to create a seamless experience for customers across every touchpoint. Whether someone discovered Hazel & Fawn through an advertisement, browsed the website, opened an email, or visited the store, every interaction was designed to feel cohesive, elevated, and true to the brand's Scandinavian-inspired aesthetic.
Tools and skills used
Website Design
Brand Management
Marketing
Shopify
SEO
The Work
Tools and skills used
Working on a small creative team gave me the opportunity to wear many hats early in my career. I was trusted to lead projects that expanded my skills across branding, web design, digital marketing, photography, and customer experience. That breadth of experience continues to shape the way I approach design today.